IU Visual Identity

The goal of the Indiana University Visual Identity Initiative is to bring cohesion to the messages and visual identity of all the campuses and units under the IU umbrella, while maintaining the distinctive character of each campus or unit.

Find more information about the IU Visual Identity Program at http://visualidentity.iu.edu. Or download the Integrated Image Guidelines [PDF].

FIND YOUR SIGNATURE HERE (requires login)
ORDER YOUR SIGNATURES HERE

Updates and official information pertaining to the IUPUI campus will be housed on this webpage.

INTEGRATED IMAGE UPDATES:

» February 25, 2008

IKON received a call from IU Printing Services. They stated that their supplier of the IU watermark paper for letterhead has run out of their stock and they will not have it in stock again until March 14.

If anyone in your school or department currently has an order at IKON that features watermark paper and you need your order immediately, please instruct them to use paper that does not feature the watermark or instruct them to wait until the paper company has restocked. Thanks

» January 18, 2008 - Next Steps for Centers, Institutes, Auxiliaries, and Affiliates

The Integrated Image Roundtable will meet the second Tuesday of every month to share ideas and answer questions regarding the implementation of integrated image components on the IUPUI campus.

Upcoming Meeting Dates:
Anyone is welcome, but please let Melissa Seibert (mseibert@iupui.edu) know if you are planning to attend.

Tuesday, April 8, 2008 - 1-2 pm - UL 1126 (CANCELLED)
Tuesday, May 13, 2008 - 1-2 pm - UL 1126

Previous Updates

October 15, 2007
Signatures on envelopes

October 1, 2007: Signatures on Envelopes
Find your signature HERE. (requires login)

August 15, 2007
Envelopes, appointment cards, signature production update

July 17, 2007
ORDER YOUR SIGNATURES HERE (from sonar studios)

May 8, 2007: Signature Approval Progress
IUPUI Signatures Approved by Marketing [XLS]

December 12, 2006: Integrated Image Roundtable and a letter from Mike Sample, Vice President, regarding the Official IU visual identity site launched
Discussion Notes [PDF]
Letter content [PDF]
IU Visual Identity Website

November 14, 2006: Integrated Image Roundtable
Discussion Notes [PDF]
Presentation [PowerPoint]

October 10, 2006: Integrated Image Roundtable
Discussion Notes [PDF]

October 1, 2006: Integrated Image Program Update: BBDS delivered the Signature art and Identity manual to Bloomington in August. IUPUI received Signature files and IU font in September.

Letterhead and business card templates have not been delivered

Communications and Marketing:

will spend the month of October/November doing production work for the IUPUI signatures.
will meet with each school’s Integrated image representive to determine the needs of the school. Once contacted the representative should put together a complete list of programs within the school to present to Communications and Marketing.
will begin production of the signatures for you.
will deliver a complete set of signatures for the school and it’s programs on CD to the school’s representative.

Begin to use the new signatures on your marketing materials immediately

June 9, 2006: After Vice President Sample presented Integrated Image recommendations to the Board of Trustees, the Board passed a resolution acknowledging that IU's brand is an asset and university administration is expected to manage that asset. In coordination with the resolution, the Board voted in favor of the proposed signature system, approach, and architecture.

How to proceed in the interim

Individual academic unit marks will be phased out, and units will implement new graphics over time as products need to be replaced. This fall, the University marketing team will begin work on how to best address centers, institutes, and auxiliary units.

Until new guidelines, logos and signature blocks are available, IU communicators should plan to:

discontinue use of the academic seal and IUPUI campus scape
use the new version of the block IU (developed for IUB athletics)
minimize investments in new marketing collateral
continue to forward all Integrated Image questions to Troy Brown, tdbrown@iupui.edu, and watch this page for further updates

» Frequently Asked Questions